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I led a a major lifestyle brand's expansion onto Wayfair, coordinating catalog development, product listings, fulfillment requirements, test orders, and launch validation. The new marketplace channel generated organic visibility without paid advertising.

I designed and implemented an automated paid media reporting system that unified Meta Ads, Google Ads, Microsoft Advertising, GA4, and budget data in BigQuery and Power BI. Explore the cloud architecture, data modeling, automation, validation, and dashboard design behind the project

How I Led Zendesk AI Adoption for Customer Support Operations Customer support teams often spend significant time resolving repetitive requests, manually routing tickets, and searching for information across disconnected systems. To address these inefficiencies, I led the adoption and optimization of Zendesk AI—transforming our support operations into a scalable, intelligent system that combined automation, streamlined workflows, and performance analytics. By integrating AI-d